Anshul Sharma
Marketing is a field where we all need to be in constant touch with our target audience. Nike, Amazon, and Starbucks follow a key marketing strategy of word-of-mouth marketing wherein those types of products and services are used to create something called positive gossip in the market.
This type of marketing is the most effective for organic leads. But the question is, how does word-of-mouth marketing work? It is as simple as creating basic triggers which would lead people to talk about the brand and the product. Big brands hiring opinion leaders to market their products in rural is a great example of how basic triggers can be created and with some emotional provocation, people can be influenced to try the product. The second question that arises is if it is all about creating a buzz in the market or more about the product itself. It is brought to light with the example of Tata Nano which successfully created a buzz in the market of a family car but later on how it failed to deliver its promises.
One more reason word-of-mouth marketing is critical to companies even after the triggers are created is that it is not easy to measure its impact easily. The issue is that the best way to measure is different from the way we are measuring other traditional marketing initiatives. All the data that comes with word-of-mouth marketing is quite different from other data. To go about it, there is a simple technique that can be followed i.e. track some natural schedule to measure the human interactions.
In conclusion, word-of-mouth marketing is a valuable and effective way to promote your business or product. By building strong relationships with your customers and encouraging them to share their positive experiences with others, you can tap into the power of word of mouth to drive growth and success for your business. So, invest in building a strong brand and delivering excellent customer service, and you'll be well on your way to leveraging the power of word of mouth to drive your business forward.