Blogs

In this rapidly changing environment products are becoming increasingly commoditized due to immense automation; therefore, it is not the sophisticated technology or the best-thought-new offerings but the impact or perception that the brand has on its target consumer that will create a stand-out offering to capture new market and sustain its existing market.

The primary causes of environmental deterioration are the economy's rapid growth and global patterns of consumer demand and behaviour. Going green is a notion that was born as a result of these problems and the need to safeguard our environment.

In an effort to inspire and innovate for every athlete, NIKE has started a new campaign. They refer to everyone as an athlete because, in their eyes, everyone with a body qualifies.

When a business spends too much time portraying itself as an ecologically sensitive one rather than focusing on lowering its harmful environmental impact, this is known as "greenwashing."

Brand represents vision and creates trust among the consumers. TATA – The magnificent homegrown brand is present in a variety of categories of products ranging from consumer products to IT systems, Consulting services and Energy sector. Their presence in multiple categories directly translates even an average consumer into trusting the brand to be credible, thereby strongly positioning their products in the minds of the customers.

Marketing is a field where we all need to be in constant touch with our target audience. Nike, Amazon, and Starbucks follow a key marketing strategy of word-of-mouth marketing wherein those types of products and services are used to create something called positive gossip in the market.

In August 2016, HBO began a promotional effort for their wildly popular TV show, Game of Thrones, in which they created an interactive website. It was a joy for the viewers since they could look for their favourite characters and vote for who they thought should oversee the major battles in the following seasons. The success of this interactive marketing strategy is demonstrated by Google Trends where the spikes show an increase in the viewership.