Taygete

Taygete- by MarQuest, is an event that will enhance your marketing ability through descriptive rounds and tests them on the practical implementation of the concepts. The soul of the event is creativity backed by analysis, the event invites out-of-the-box thinking with result orientation. The event consists of three rounds:

Round 1: MarKross

MarKross is a (20 minute) crossword with topics ranging from brand awareness, latest trends, company fusion and digital marketing. The top 12 teams from this round will be selected and qualified for the Marketing Simulator round, which will be an on-campus event.

Round 2: Marketing Simulator

The second round is designed to put the participant into a real-world situation through simulation.

The simulation consists of 4 cases before which each team will be provided with a purse amount, at the end of each round this amount will be appreciated or depreciated based on the decisions and strategies opted by the teams. The cases are designed to test the participants on the basis of their practical marketing acumen. The time allotted for this round will be approximately 1.5 hours.

Round 3: MindCraft

For the final round, the top 5 teams will be bidding on the products/brands presented with the leftover ‘MarQoins’ they have with them. After each team has one product, they will be required to come up with a marketing campaign for the same in a time span of 60 minutes and will be presenting it to the judges.